<aside> 💡 This is a big one, and one often done wrong. When you raise you want to be well known to your investors. If you're not, the raise will take much longer, like maybe 3-6 months longer than you think.

Build your list 3 months before you want to raise. Start building relationships. It's as simple as connecting via sharing your monthly updates, and taking it from there.

</aside>

• A dot is one meeting, one email, its so hard to get investment from this. It's like getting married on the first date. A line is multiple meetings, dots joining together, multiple monthly updates, being well known in a community, or relationships that span rounds. This is how you get funded.

• Accelerators and incubators are great for this but are often wasted. Cohort members do heaps of great work but then think that by presenting on demo day they will get investment. This does not work well. If you want investment on demo day, start 'making lines' with investors for the whole 2-6 months of the program.

• You need to show track record, execution, and that you can achieve and deliver on what you promise.

• Monthly updates are the key here. Batko's template is the best around. Use it and tweak it as you like!

• Then get meetings, and follow up. Build relationships. Show that you listen, learn, deliver results. This is the KEY!!

• Be careful not to spend time on investors that will never invest. This is not easy to work out but there are some ways to help yourself. Make sure that the investors invest in your space. Ask them about their recent investments and check them against yours.

  https://embed.notionlytics.com/s/UjBoUlJXb3hOVk5GVkdkUlQxcFlObTU1WWpZPQ==