Thanks to the team at Diligr for this one! We love working with great people to build on each others knowledge and experience so raising gets easier and easier.
There are a lot of investors in the world. The Angel Capital Association estimates there could be up to 7 million angel investors alone in the US. But the capital requirements for startups will vary depending on stage, size, and use of capital.
Capital is no longer scarce, and investors have much more competition these days.
Entrepreneurs have much more optionality when it comes to finding their perfect investor, and can acquire not just capital, but expertise, networks, and guidance to help accelerate growth.
But where to start? The type of investor you approach will depend on many things. Here are just some of the qualities you should consider.
Take a minute and write down every quality you would want in your perfect investor. This will help you determine your matches later.
https://embed.notionlytics.com/s/Wkhad2NsUXdkWGRvVFUxRGRVNUVVWGh4ZHpNPQ==