This toolkit is for founders and teams during the early stages - Pre-Seed to Series A rounds. Equity can be super complex, time-consuming and costly. We are changing that. This toolkit brings together the best tips, templates, guides and tools we can find to help you win quickly.

<aside> 💡 Goal #1. Increase the value of your equity, and make you look good doing it. By getting your early equity right, you can hire better teams that are more motivated, and raise more while diluting less. The benefits are massive to founders, teams and investors.

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<aside> 💡 Goal #2. Reduce the time and cost that your equity consumes by at least 80%. Startups typically overcomplicate and mess up a lot of things with their equity. This toolkit plus the Cake app help startups focus on their customers, teams, partners, and investors, not googling, trawling through countless blogs, talking to lawyers, and doing pointless admin and compliance.

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<aside> ❗ Make sure the first thing you do is duplicate a copy of the Toolkit to your own account in the top right corner so you can edit a private version.

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